Where there is a WIL

2017 by far has seen its fair share of underground brands that have disappeared just as quickly as they arrived. Either they didn’t resonate consistently with their audience’s ethos or their wave failed to fully develop. Today in our monthly series ‘Low Key’ we caught up with Rahul Madan, co-founder of Toronto based clothing brand WIL Studios. Visually you can’t deny the monochromatic aesthetic  and the youthful design and energy of the brand. Boasting muted colours with subtle work couture.  If you visit the brands website you’ll be greeted with minimalism and the brands playful yet inviting character. This duo consisting also of Eric Richards seems keen on playing some part in pushing the culture forward heading into 2018. Peep our interview with the guys below and few looks from their F18 lookbook.

 

GP: Tell me a little about yourselves.

WIL Studios was launched in early 2017 by Eric Richards and myself, Rahul Madan. We met playing college football and just clicked on a different level. We were both born and raised in the suburbs surrounding Toronto and now reside in our uptown live/work studio. I feel blessed that I get to work with my best friend every day on something I am so passionate about. I think we were both raised with similar values so it’s easy for us to see eye to eye.

GP: What is one of your favourite pieces?

That’s hard to say — a few of our Fall 2018 items we are developing at the moment are definitely some of my favourites. Throughout our design process we tried to remain conscious of balancing wearability with unique style lines, silhouettes, etc. and I think our vision is now coming to fruition. Someone once told us to “paint both sides of the fence” — basically to take care of both what is seen and what isn’t, and I think that has stuck with us and become a pillar in our design philosophy. We take pride in our detailing and I think it is apparent in our upcoming F18 collection. 

GP: What can we look forward to next year from your line?

In 2018 you can expect us to keep improving. We are pleased with our growth over the first ten months, but will never be satisfied, I think that’s just part of our nature. Our F18 collection should enter the physical retail market, we will continue to pump out quality content with our close collaborators Eric Lachance and Spenser Stewart, and in a few months will hold our second *Works Cited brand exploration where we will highlight our F18 collection and process work.

GP: What can we look forward to next year from your line?

In 2018 you can expect us to keep improving. We are pleased with our growth over the first ten months but will never be satisfied, I think that’s just part of our nature. Our F18 collection should enter the physical retail market, we will continue to pump out quality content with our close collaborators Eric Lachance and Spenser Stewart, and in a few months will hold our second *Works Cited brand exploration where we will highlight our F18 collection and process work.