Adia Trischler projects a life of glamor through her work as a television host, creative director, stylist and film producer. Julie Cirelli hears about life on set and the difference between having it all and doing it all.
Adia Trischler left New York City in 2007 to join her partner for a three-month stint in his native Vienna. Ten years, two children, a Vienna Stylist of the Year Award, and more than a dozen acclaimed experimental films later, she has grown into one of the city’s most recognizable creative leaders and an advocate for diversity within fashion, film and television. Adia’s life in Vienna is a lesson in cultivating community: She’s made it her mission to unite the Viennese fashion scene around the idea of personal style, championing radical self-expression in the face of an increasingly homogeneous fashion elite.
She mentors aspiring designers, both formally as a lecturer at the local fashion institute Modeschule Hetzendorf, and informally as a consultant, muse and creative director for independent Austrian designers. She’s also art directed and co-produced genre-bending music and fashion films, earning accolades for her poetic use of sound and movement. Most recently, she’s joined the cast of Vienna Now as the television show’s host, where she’s been responsible for introducing the cultural scene in Vienna to an international audience.
The TV show you host immerses you and your team in a variety of typical Austrian cultural experiences. What’s it like representing Vienna?